WEB
I jumped in to build out out Flex’s website for a recent brand refresh. This involved using their existing system and patterns, while also pushing and evolving when needed.
Sysdig’s website was the first deliverable post brand refresh. We built a custom Wordpress CMS with modular elements, allowing future pages to be built in-house. I project managed the new site, gave brand direction, and was responsible for the day-to-day website operations.
Challenge: Jiff is a mobile-first healthcare company that aims to stand out in the crowded healthcare industry. Their offering approaches healthcare from a gamified, consumer lens. They want to create a unique, thought-leadership experience that communicates their POV and product value. It has to be visually arresting and capture the spirit, hopes, and goals of the product. This piece is to be shared with new hire candidates, company investors, and on their social channels.
Solution: I create a parallax landing page that hosts a company manifesto. Each illustration is animated to highlight key story moments.
Grammarly brand vault
Situation
As Grammarly scaled their creative teams it was a challenge to efficiently maintain brand consistency.
Task
As a Lead Designer, I was responsible for the web experience and to generate a sense of excitement for a recent brand refresh.
Action
I collaborated closely with Grammarly’s internal creative team to understand their needs and challenges. We decided to build an internal/external brand portal that was to provide both a single source of truth as well as a one-stop shop for brand assets.
Result
Both internal and external creative teams could work more independently with greater consistency. This saved QC resources and more aligned creative output.
