Flex

Fintech company helping renters pay their bills on time with split payments, while building credit and providing peace of mind.


Systems + social design

Social system


Art direction + identity design

Photo Library

Flex needed a concept to shape their photo library. I suggested using straight on flash-photography, for its familiar connections with family and friends and celebrations. The look

is specific enough to hold down one part of their visual identity and feel ownable. We started with stock photos, while working with a user generated content agency.

SINGLES
PAIRS
FAMILY
GROUP

Research based collateral for the policy audience

Marketing design


Marketing design

App store


Web and systems design

Web

I jumped in to flush out the website for Flex, based on a recent brand refresh. This involved using their existing web system and patterns, while also pushing and evolving when needed.


Growth design

Landing pages


Graphic design

Letterhead